Cruise Soap Box Derby
As a sponsor for the revived San Francisco Soap Box Derby, Cruise tasked me with developing the sub-branding for their race car entry. Drawing inspiration from Poppy, Cruise's most popular autonomous vehicle, the team and I created Poppy Seed – a smaller, less technologically complex version designed for the Derby. It was an absolute blast to be the "backseat driver" and personally take Poppy Seed down the track!
Skills: Art Direction, Design, Soap Box Stunt Driver
Software: Illustrator
Soap Box Car Graphics & Booth
For the "Most 'San Francisco'" category at the Soap Box Derby, I designed a custom Rubik's Cube trophy featuring unique illustrations of the city. My goal was to create an interactive and playful award that served as a fun, memorable tribute to San Francisco.