Kids coloring pages and social media campaign
I illustrated coloring pages and a social media campaign across Instagram and Twitter to advertise Cruise’s partnership with SF zoo. I wanted to visually show the connection between the cars and the animals special skills through patterns and textures.
The goal was to attract kids and parents in order to educate them about the technology of the cars through a sense of wonder. By using animal skills as metaphors, we made the technology more relatable and less intimidating.
Skills: Art Direction, Design, Illustration
Software: Adobe Illustrator
IG Story Posts
IG Grid Posts
Twitter Posts
Kids coloring pages and social media campaign
I created a social media campaign across Instagram and Twitter to advertise Cruise’s partnership with SF zoo. I wanted to visually show the connection between the cars and the animals special skills. It was a fun one to research!
The goal was to attract kids and educate them about the technology of the cars through a sense of wonder.
First Round of Design Ideas (a.k.a. Digital Sketches)
Direction 1: Interconnectedness of Spirit
Direction 2: Animorphs
Direction 3: Shared Worlds
